Drove the establishment of the Winees brand identity application system, ensuring consistency across all aspects of the brand's design:
Product: Defined family design guidelines and product CMFP standards.
Packaging: Developed packaging visual identity guidelines, designed manuals, and optimized the user unboxing experience.
Amazon: Derived differentiated designs through competitive brand research, optimized product highlight graphics and unified visual standards, resulting in a 750% increase in product click-through rates and a 450% increase in conversion rates.
Optimized the cross-departmental design request process: Streamlined workflows among PMs, operations, and design teams, redesigned the request forms and processes, improving team execution efficiency and design accuracy, reducing project completion time by 40%.
Mentored eight graphic designers to enhance design quality and execution efficiency, including both online and offline design requirements.
Led the design of the world’s first dual-lens radar floodlight camera, the F3. The innovative installation experience and unique pivot design not only created a distinctive appearance but also increased customer satisfaction by 40%.
Utilized advanced CAD software and 3D printing technology for prototype development, shortening the prototype development cycle by 33% and accelerating time-to-market for new products.

Awards and Patents: Red Dot Design Award, invention patent (Full-space dynamic risk detection area CN113884097A), utility model patent (Millimeter-wave radar assisted identification system CN115482645A).

Design items: Family of indoor and outdoor camera, outdoor pan/tilt motor base, millimeter-wave radar sensor, wearable emergency button, doorbell camera, Japanese-style entry intercom system.